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Having a baby: developing prototypes for improved online experience

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Information mapping workshop

Back in August, we introduced you to the ‘Having a baby’ discovery project, an exciting new research project we’re running. The project seeks to better understand the maternity journey through the experiences of women and families who are having a …

Guest blog: Understanding user needs that cross government boundaries

Posted by: , Posted on: - Categories: Insight, Services and products, Strategy
Illustration comparing market research and user research

I'm Leisa Reichelt and I lead the user research community at the Government Digital Service (GDS). I'm very excited to see the Having a baby project is underway as it fits perfectly with the kind of user research we're doing at …