Good enough metrics
A couple of weeks ago, as part of a development programme I'm doing through the GCS, I spent a week on a placement at Fabric, to learn a bit about what they do and how they do it.
Insight
Social media insights and evaluation, GOV.UK stats, user research, stakeholder mapping
User (needs) research - a dark art
Whilst ‘user needs’ is a term used in government more and more frequently, for some the concept remains shrouded in mystery; a way of concealing some kind of dark art perhaps.
Guest blog: Keeping stakeholders happy while putting user needs first
This is the second in a series of posts from Rebecca Kemp, Interim Deputy Director for Digital at Public Health England (PHE).
Opening up the G8 dementia summit – evaluating our digital coverage
One of the best bits of working on the digital team at the Department of Health is the chance to do new things. I don’t mean just trying out the latest technology for the sake of it – it’s about …
Delivering alpha performance reporting dashboards
In the Department of Health’s (DH) Digital Strategy published a year ago, we pledged to adopt a digital first approach to all communications activity and evaluation (among other things!). And since then, the question of how we improve the way …
Sharing our stats from GOV.UK
Since we migrated the DH website to GOV.UK in March this year we have been regularly looking at the stats and each month have produced a report. We send this summary to our Permanent Secretary and senior leadership team as …
@dhmonitoring – what were we thinking?
On 9 May, I set up @DHmonitoring (now @DHlistening) and the response to this twitter account has been a really interesting (unintended) insight. We set up the account to follow a list of people talking about health policy and the …
Evaluating social media use – why is it important?
We need to be better at understanding the impact of our work. In the digital team, we’ve decided to focus the team efforts on projects which we can prove have been effective. There are lots of free online tools that …
How to use social media to engage with stakeholders
Using social media to engage with stakeholders is a good way to both extend your reach to new stakeholders but to also increase your engagement level with those you are already working with. If you know who you want to …
Using Pinterest to share evaluation
Since joining DH, I’ve been looking at what new social media channels will be useful to the department. I’ve been keen not to just use something new just for the sake of it. The department already uses channels such as …