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Department of Health and Social Care

Official attributed content policy

Posted by: Stephen Hale, Posted on: 1 July 2013 - Categories: Content, Engagement

1. The Department of Health supports staff who publish attributed official digital content, where it can help deliver policy and communications objectives. Context 2. There has been a massive growth in the social web in recent years – people are …

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Explaining our work in pictures, captions and thought bubbles

Posted by: Stephen Hale, Posted on: 27 June 2013 - Categories: Capability, Strategy

I grew up reading Tiger and Roy of the Rovers so when I noticed Susy mucking about with Stripgenerator I couldn't resist having a go. And then when I needed a slide to explain the work we're doing to develop …

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Do you know your sprout social from your topsy pro? (Job ad)

Posted by: Susy Wootton, Posted on: 26 June 2013 - Categories: Jobs

THIS VACANCY HAS NOW CLOSED We are looking to recruit a media evaluation officer (social media). The role is to work within the DH digital team, to help us develop the way we monitor and evaluate social media. It’s a …

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Digital spending controls - what do they mean?

Posted by: Alice Ainsworth, Posted on: 21 June 2013 - Categories: Services and products

UPDATE: A new threshold of £100,000 for digital was introduced on 3 July 2013, with some exceptions. Read the letter from William Jordan, Director General at the Efficiency and Reform Group (ERG, Cabinet Office. All money spent on digital services …

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@dhmonitoring – what were we thinking?

Posted by: Susy Wootton, Posted on: 11 June 2013 - Categories: Insight

On 9 May, I set up @DHmonitoring (now @DHlistening) and the response to this twitter account has been a really interesting (unintended) insight. We set up the account to follow a list of people talking about health policy and the …

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Evaluating social media use – why is it important?

Posted by: Susy Wootton, Posted on: 11 June 2013 - Categories: Engagement, Insight

We need to be better at understanding the impact of our work. In the digital team, we’ve decided to focus the team efforts on projects which we can prove have been effective. There are lots of free online tools that …

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How to use social media to engage with stakeholders

Posted by: Susy Wootton, Posted on: 11 June 2013 - Categories: Engagement, Insight

Using social media to engage with stakeholders is a good way to both extend your reach to new stakeholders but to also increase your engagement level with those you are already working with. If you know who you want to …

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Social media advice for DH staff

Posted by: Susy Wootton, Posted on: 11 June 2013 - Categories: Engagement

There are many guidelines for using social media on the web (see Online conversations and your responsibilities as a civil servant). For DH staff, below are some simple tips that the digital team would recommend you consider before using social …

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Why you don’t need a social media strategy

Posted by: Susy Wootton, Posted on: 11 June 2013 - Categories: Engagement

I’m often asked about social media strategies, whether DH has one, what our Twitter/Facebook/Pinterest etc strategy is. The short answer to this is we don’t have a stand-alone social media strategy, and there is a good reason for this. The …

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What does the DH digital strategy mean for policymaking?

Posted by: Susy Wootton, Posted on: 11 June 2013 - Categories: Policymaking, Strategy

The Department of Health’s digital strategy was published in December 2012. The strategy describes how staff will develop the knowledge, skills and confidence to make use of digital techniques to help develop better policy. The strategy commits the department to …

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