4 comments

  1. Mike Clark

    Where can I find the DH 2015/2016 budget for digital engagement together with team/service structure and ROI information? - many thanks

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    • Stephen Hale

      Mike - on structures, we'll keep the list of staff working in the digital team up to date on the About page of this blog, and we'll keep blogging about what we're doing and the results of our work here too, as per our answers to your recent questions about the the wider digital team (which includes digital engagement alongside our other digital work). The most recent accounts for the department are published and will be updated on GOV.UK (https://www.gov.uk/government/publications/department-of-health-annual-report-and-accounts-2014-to-2015), although there isn't a dedicated budget for digital engagement because it tends to be integrated into broader policy making or communications work. Happy to provide more detail directly if useful.

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  2. Maryam

    Yes, It is about time you engage with people on a personal level. Too often the content though interesting, and relevant has a distance to it, a hazy government veneer which acts as a barrier to connection. Put people at the centre of your work and people will engage with you. Have named individuals publicly visible and give a face to your work. Have votes, online communities, quizzes, forums, guest writers, online projects, ok maybe not physical prizes but some sort of give back to motivate and inspire your community.

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  3. Tim Lloyd

    These sound like three great pillars for digital engagement. Hopefully you won't have to build too many communities: it seems to me there is a group of people talking online, around every topic there is within health and social care.
    Perhaps that's where the data comes in, to help differentiate a passing conversation from sustained debate. I'd also suggest that as well as data, you and the team need to feel empowered to work off a few hunches about what's working online. My experience is that it can be almost impossible to put hard data against some communities (popular forum threads, for example), but there are several factors, such as tone, depth, and longevity, which make them a good bet, to begin with. Empowered teams also come in handy when it comes to building relationships with those who administrate these communities.

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