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  1. Tim Lloyd

    The truth hurts. However, I'm not sure that pat-on-the-head digital is without its uses.
    Sometimes it is important to take advantage of a team's interest in digital (even if it isn't proper engagement), in order to get them thinking more cleverly about what might be genuinely useful to them.
    Within reason, I would be inclined to sometimes give pat-on-the-head a go, provided I quickly follow up with an 'ask'. For example, 'yes, you can have that Youtube video. However, when I show you that no-one has watched it, I will expect you to test some better ideas we have for you.'

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