My dad runs the website for the DH Lawrence Society.
It’s a wordpress.com site, so I gave him some instructions that he could refer to when adding new content. They read like this:
- Go to www.wordpress.com/wp-admin
- Click on “Add post”
- Type the title in the box that says “title”, and type what you want to say in the other box
- Click on “Publish”
- Have a cup of tea
Easy. But when I was visiting at the weekend, he still wanted me to sit next to him while he published the programme of meetings for the year. I sat next to him, and he did it all himself. I did nothing at all to help.
Yesterday I spent a long time looking at this Denki Puzzle at the Design Museum. It’s a working radio made up of circuit board pieces whose form indicates their function. So the LED looks a bit like a light, and the capacitor looks a bit like a battery.
I know nothing almost nothing about electronics, but I reckon I could build a radio using the components designed by Yuri Suzuki. I might want someone to sit next to me, but I probably wouldn’t need a training course.
In DH, since we switched our main content management tool for dh.gov.uk to WordPress, we’ve expanded the range of people who can publish DH content. We’ve been able to do this because it’s now dead easy for people to do it. WordPress removes complexity for the editor – form relates to function pretty well.
Now we have lots and lots of people publishing digital content. Our transparency pages, for example, have about 50 different editors, each with (controlled) publishing rights for certain content, including FOI notices, minutes of board meetings, and statistical releases. Our editors don’t need to understand much about digital to do their jobs, they just need to be able to follow the same set of instructions that I gave to my dad.
As a result the digital team spend much less time publishing than we once did, and less time training and supporting editors. So we are able to focus more of our effort on ambitious uses of digital for health and care, and our policy engagement work.
I’m expecting the publishing tools for the Inside Government bits of GOV.UK to be a bit like the Denki Puzzle. So that our editors won’t need a manual and a training course to do their jobs. From what I’ve seen, it’s looking good.