A checklist for discovery – a basic guide of what to include
We (the portfolio management team) have been asked a few times lately about common pitfalls or reasons that digital spend requests might be rejected.
Articulating your proposition – or - what is your problem?
The importance of an elevator pitch was drummed into me very early on in my career (I started off in advertising). This was because the ability to succinctly describe a client’s problem and our proposed solution significantly improved the chance …