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How to use social media to engage with stakeholders

Posted by: Susy Wootton, Posted on: 11 June 2013 - Categories: Engagement, Insight

Using social media to engage with stakeholders is a good way to both extend your reach to new stakeholders but to also increase your engagement level with those you are already working with. If you know who you want to …

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Social media advice for DH staff

Posted by: Susy Wootton, Posted on: 11 June 2013 - Categories: Engagement

There are many guidelines for using social media on the web (see Online conversations and your responsibilities as a civil servant). For DH staff, below are some simple tips that the digital team would recommend you consider before using social …

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Why you don’t need a social media strategy

Posted by: Susy Wootton, Posted on: 11 June 2013 - Categories: Engagement

I’m often asked about social media strategies, whether DH has one, what our Twitter/Facebook/Pinterest etc strategy is. The short answer to this is we don’t have a stand-alone social media strategy, and there is a good reason for this. The …

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What does the DH digital strategy mean for policymaking?

Posted by: Susy Wootton, Posted on: 11 June 2013 - Categories: Policymaking, Strategy

The Department of Health’s digital strategy was published in December 2012. The strategy describes how staff will develop the knowledge, skills and confidence to make use of digital techniques to help develop better policy. The strategy commits the department to …

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A social media toolkit for press officers

Posted by: Susy Wootton, Posted on: 5 March 2013 - Categories: Capability, Engagement

There are many opportunities for press officers to use digital tools in their roles. This could be anything from tweeting the link to a press release, to using digital listening tools to gauge stakeholder reactions. To help press officers make …

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Testing our response to a social media crisis

Posted by: Susy Wootton, Posted on: 11 December 2012 - Categories: Engagement, Services and products

Last week a group of DH staff took part in the social simulator organised by Steph Grey from Helpful technology The idea was to test how we reacted in a crisis, and ready us to be able to respond well …

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Using Pinterest to share evaluation

Posted by: Susy Wootton, Posted on: 25 October 2012 - Categories: Engagement, Insight

Since joining DH, I’ve been looking at what new social media channels will be useful to the department. I’ve been keen not to just use something new just for the sake of it. The department already uses channels such as …

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Digital health and social care

A blog about digital work in the health and social care area within government and arm's length bodies.

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