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Digital communication activity planning: template

Posted by: Stephen Hale, Posted on: 9 June 2011 - Categories: Engagement

Below is a template for planning digital policy engagement and digital communication campaigns and activity. Note: this is a template to plan digital activity. It should be used alongside policy engagement or communications strategy, not replace them. Plans should be …

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13 measures of success for government digital teams

Posted by: Stephen Hale, Posted on: 9 December 2010 - Categories: Capability, Content, Engagement, Services and products, Strategy

I mentioned that I wanted the DH digital communication team to aspire to run the most effective digital communication operation in government. It's a nice ambition, but it's pretty meaningless unless we can find ways to rate our performance. We ran a …

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