Campaigns, social media, online consultations, evaluation.
Smartphones changed the way I use the internet. My previous online behaviour seems almost quaint now. Online maps, for example, were already pretty useful before I could access them on my phone. But a map on my phone - that …
Below is a template for planning digital policy engagement and digital communication campaigns and activity. Note: this is a template to plan digital activity. It should be used alongside policy engagement or communications strategy, not replace them. Plans should be …
For the last few weeks in DH we've been pausing to listen, reflect and improve. You can read all about the NHS listening exercise and the work of the NHS Future Forum elsewhere. But for the digital communication team the …
We need to change the way we create, publish and manage digital content in the Department of Health. We need to do it now. There are a few reasons why: The Department of Health is changing. We'll soon be responsible …
I mentioned that I wanted the DH digital communication team to aspire to run the most effective digital communication operation in government. It's a nice ambition, but it's pretty meaningless unless we can find ways to rate our performance. We ran a …
In a previous job, my line manager told me that if I wanted to get on I would be wise to clearly "position myself" within the organisation. He thought that I should either position myself as someone who delivered policy …
The challenge is fairly straightforward: how can we use digital tools and techniques and internet culture to help deliver the objectives of the Department of Health? I joined the Department in August, and I've been on a crash course since …